Microsoft Corporation is an American worldwide advancement venture which produces PC programming, buyer contraptions, PCs, and related organizations. Its most famous programming things are the Microsoft Windows line of working structures, the Microsoft Office suite, and the Internet Explorer and Edge web programs.
| Company: | Microsoft |
| Job Role: | Partner Marketing Manager |
| Experience: | Freshers |
| Vacancy: | 30+ |
| Qualification: | bachelor’s degree |
| Salary: | €48,970 per year |
| Location: | Munich, Germany |
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| Apply Mode: | (Online) |
| Start Date: | 03/06/2022 |
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Job Description:
At Microsoft our mission is to empower every person and every organization on the planet to achieve more. In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.
As a member of our team you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CCSM.
We are seeking a Partner Marketing Manager to drive a partner account or a handful of accounts, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500+ partner websites and 139,000 retail sales professionals selling the Microsoft ecosystem, Partner Marketers have the responsibility of delivering the first, and sometimes only, impression of the Microsoft brand for our consumers.
Partner Marketers have end-to-end responsibility for marketing campaign execution, including landing in-store presence, digital execution and transformation on partner.com sites and demo platform sell-in. You will also work closely with Partner Readiness & Influence Leads to drive conversion online & in-store through training, evangelism and direct sales motions. This role is pivotal and accountable to drive growth in revenue, profit and share for CCSM. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.
Key areas of responsibility:
Drive thru-partner marketing plans and omnichannel campaigns, including readiness, execution and reporting/insights around campaign effectiveness & ROI:
Strategic Business Planning:
Create short, medium and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and consumer needs
Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI
Partner Experiences:
Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
Build brand advocates among retail sellers through training, evangelism and community engagement platforms
Influence conversion both in-store and online through assisted and virtual shopper journeys/experiences
Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
Deliver compelling demo experiences through our Retail Demo Experience platforms
Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
Localize global campaigns & creative to regional nuances and partner requirements
Partner Centricity & Relationship-building:
Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
Understand partner capabilities to identify key opportunities and build joint value initiatives
Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
Execution Excellence:
Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
Proficient across Microsoft programs, platforms and tools
Analytics and Insights:
- Analyze performance results against execution activities to identify causals, opportunities and action plans
- Incorporate key insights from accounts to drive informed marketing action plans
- Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
Qualifications :
Basic Qualifications:
- Experiences Required: Education, Key Experiences, Skills and Knowledge:
- Currently pursuing or have completed bachelor’s degree in Marketing, Business, or related field
- Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
- Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
- Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
- Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
- Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
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